BEHIND THE BRAND

My goal is to encourage sustainable fashion by redesigning unloved and unworn clothes, breathing new life into them.

Whilst scrolling through your feed, flicking through a magazine, or even whilst walking down the street, it is uncommon not to see an advert for a clothing brand. Statistics taken from the Ellen Macarthur Foundation website state that 'An estimated USD 500 billion value is lost every year due to clothing being barely worn and rarely recycled.' In my mind, as it should be in yours, this is an issue. My goal is to encourage sustainable fashion by redesigning unloved and unworn clothes, breathing new life into them.

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